When you record a host-read advertisement or a time-sensitive announcement directly into your podcast audio file, you are "baking it in." This is a ma...

One of the most common amateur mistakes in podcasting is hitting the "Record" button the exact second a guest joins the Zoom call. Doing this guarante...

Posting a link to your podcast on Twitter or Instagram has a terrible conversion rate. Why? Because you are asking the user to stop scrolling, leave t...

Podcasters are obsessed with "The New." Every week, all marketing efforts are poured into promoting the most recent episode, while the incredible epis...

YouTube is now the number one destination for podcast consumption in the world. Naturally, audio creators want a piece of that traffic. But many podca...

"My friend and I are funny, we should start a podcast!" This is how thousands of podcasts begin, and it is exactly why thousands of them fail. Two peo...

"Let us know what you think in the comments!" It is the most common Call to Action in media, and it is almost entirely useless. If you ask your podcas...

When beginners learn how to edit audio, they usually go crazy. They zoom in on the waveform and slice out every single "um," "ah," breath, and pause. ...

If your podcast jumps randomly from a guest interview, to a product review, to a personal story, you are giving your audience auditory whiplash. This ...

Every creator eventually hits a wall where they sit down at their microphone, stare at a blank screen, and think, "What on earth do I talk about today...

Podcasters are audio people, which means they often ignore the visual side of their show. But Apple Podcasts and Spotify are highly visual platforms. ...

Naming a podcast is one of the most stressful parts of launching a show. Unfortunately, most creators make a massive mistake right at the finish line:...