Podcasters are obsessed with "The New." Every week, all marketing efforts are poured into promoting the most recent episode, while the incredible episodes recorded six months ago sit at the bottom of the feed, gathering dust. This is a massive waste of valuable assets. In this episode, Mark explains the power of "Evergreen" audio and how to monetize your back catalog. Learn the "Internal Linking" strategy used by top bloggers, how to naturally reference old episodes in your new recordings, and how to set up an automated social media loop to keep your older content alive and driving downloads.

Show Notes

The "News Cycle" Mentality: * Why treating your podcast like a weekly newspaper devalues your past work.

Topical vs. Evergreen Content: * If an episode solves a specific problem (e.g., "How to fix a microphone"), it is just as valuable today as it was a year ago.

The Internal Linking Strategy: * Borrowing SEO tactics from bloggers. How to deliberately design your new episodes to point listeners back to your old episodes.

The "Call-Back" Technique: * How to casually drop episode numbers in conversation (e.g., "We did a deep dive on this back in Episode 14...").

Crucial Rule: Put the direct link to the referenced episode in your show notes.

The Social Media Loop: * Why you should stop promoting "New Episode" and start promoting "A Great Episode."

How to cycle your evergreen back catalog through your social media feeds automatically.

Listen On

Also In Season 1