We all love our theme music. It sets the vibe. It feels professional. But your listener? They hate it. Specifically, they hate waiting 30 seconds for you to start talking. The "Skip" button on podcast apps moves the audio forward 30 seconds. If your intro is long, your listener learns to hit that button automatically—and they often skip your hook and your ads too. In this episode, Mark explains the "7-Second Rule" for intros. Learn how to brand your show efficiently without testing the patience of your audience.
Show Notes
The "Skip" Reflex:
Podcast players have a dedicated button to skip 15s or 30s. Listeners are trained to use it.
The "Radio DJ" Mistake:
Thinking you need a long musical build-up like a morning radio show.
The 7-Second Rule:
The ideal length for an intro music bed before the voice starts.
Fade Under vs. Fade Out:
Don't play music, stop it, then talk.
Start talking over the music immediately to keep energy high.
The "Cold Open" Synergy:
Review Episode 1: Hook -> short music -> content.
Mark at onpodium.com
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