It is the most frustrating experience in podcasting: You finally book a massive guest with 100,000 Instagram followers. You spend hours researching, you conduct a brilliant interview, and you publish the episode. You email them the link, hoping they will share it with their massive audience and make you famous. And then... nothing. They don't tweet it. They don't post it. Why? Because you asked a busy person to do free marketing labor for you. In this episode, Mark explains the "Frictionless Promotion Strategy." Learn how to build a custom "Media Kit" for every guest, how to write their tweets for them, and how to stroke their ego so effectively that they literally cannot resist hitting the share button.

Show Notes

The "Lazy Link" Mistake:

Why emailing a guest a raw Spotify link and saying "Please share!" has a 5% success rate.

Understanding the schedule of a high-profile influencer or CEO: They do not have time to create graphics for your brand.

The Rule of Frictionless Marketing:

If you want someone to do something for you, you must reduce the physical and mental steps required to absolute zero.

The "Guest Promo Package":

Asset 1: The Audiogram/Video Clip. A highly polished, vertical 45-second video featuring the smartest thing the guest said.

Asset 2: Custom Graphics. A square graphic with their headshot, a brilliant quote from them, and the episode title.

Asset 3: Pre-Written Copy. You must literally write the tweet or the LinkedIn post for them so they can copy and paste it.

The Ego-Stroke Psychology:

Guests do not share episodes to help you grow. They share episodes that make them look like a genius to their own followers.

Curate the assets to highlight their brilliance, not your interviewing skills.

Action Step: * For your next interview release, spend 20 minutes creating a Google Drive folder with 3 custom assets and pre-written text. Email that folder to the guest. Watch your share rate skyrocket.

 

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