Most podcast interviews feel like interrogations. The host asks a question, the guest answers, and the host immediately moves to the next pre-written question on their list. This results in stilted, boring content that lacks depth. The best interviewers in the world—from Howard Stern to Terry Gross—never rely on a "list." Today, Mark breaks down the "Follow-Up Rule," a discipline that forces you to abandon your script and actually listen. We discuss the psychology of "The Pause," how to get guests off their rehearsed talking points, and how to turn a standard Q&A into a riveting conversation.

Show Notes

The "List" Trap: Why preparing 10 questions creates anxiety and prevents you from active listening (you are reading instead of hearing).

Conversation vs. Interrogation: The difference between extracting information and building a narrative arc.

The Follow-Up Rule: A constraint for your next interview. You cannot change topics until you have asked at least one follow-up question based entirely on the guest's last answer.

The Power of Silence:

Technique: When a guest finishes speaking, count to two before you respond.

Result: The awkward silence often compels the guest to keep talking, usually revealing the most vulnerable or honest part of the story.

Finding the "Real" Answer: Moving past the guest's "canned responses" (the stories they tell on every podcast) to find unique insights.

Mark at onpodium.com