Many podcasters rely entirely on their "Link in Bio" or their Spotify page. This is a mistake. Social media platforms restrict your reach, and podcast apps don't allow you to capture email addresses or sell products effectively. You need a "Home Base" that you own. In this episode, Mark explains why every podcast needs a dedicated website (even a simple one). We discuss the SEO benefits of having your own domain, how to capture listener emails, and why sending traffic to your own site is smarter than sending it to Apple Podcasts.
Show Notes
The "Hub and Spoke" Model:
Social media is the spoke. Your website is the hub. All roads should lead home.
SEO Authority:
Google ranks websites, not Spotify links. If you want to be found for "Best Gardening Tips," you need a blog post with your show notes.
The Email Capture:
You cannot collect emails on Apple Podcasts. You can on your website.
Building an asset you own (List) vs. renting one (Followers).
Tools:
WordPress: Powerful but complex.
Podpage: Automated podcast website builder (highly recommended for beginners).
The Domain Name:
Buy "https://www.google.com/search?q=YourPodcastName.com." Don't use "anchor.fm/yourname."
Build your website for free on: onpodium.com/podcast-website
Mark at onpodium.com
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