If you upload your podcast directly to Spotify or use a free host like Anchor (now Spotify for Podcasters), you might be building your house on rented land. A podcast is technically just an RSS feed—a text file that tells apps where your audio lives. If you don't control that redirect, you don't own your audience. In this episode, Mark explains the mechanics of RSS feeds, the dangers of "free" hosting, and why paying $12/month for a dedicated host (like OnPodium) is the cheapest insurance policy you will ever buy.
Show Notes
The "Rented Land" Concept:
Why uploading directly to a platform (like YouTube or Spotify) traps your audience inside their walled garden.
What is an RSS Feed?
Really Simple Syndication. It is the "address" of your show.
If you can't redirect this address 301, you are stuck.
The Problem with Free Hosting:
"If you aren't paying for the product, you are the product."
Terms of Service risks: Can they insert ads without paying you? Can they delete your show without warning?
The "301 Redirect":
The critical feature you need to look for. This allows you to move your show from Host A to Host B without losing a single subscriber.
Host unlimited podcasts: onpodium.com/podcast-hosting
Mark at onpodium.com
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