Naming a podcast is one of the most stressful parts of launching a show. Unfortunately, most creators make a massive mistake right at the finish line: They choose a title that is "clever" instead of a title that is "clear." If your podcast is named after an inside joke, a vague pun, or an abstract concept, you are actively preventing new listeners from finding you. In this episode, Mark breaks down the "Stranger Test" for podcast naming. Learn how the Apple and Spotify search engines actually work, why your title is your most valuable piece of digital real estate, and how to use the "Name: Benefit" formula to have the best of both worlds.

Show Notes

The "Clever vs. Clear" Debate:

Why names like "The Golden Hour" or "Two Guys, One Mic" fail to attract organic traffic.

If a stranger cannot guess what your show is about in 3 seconds, they will not click.

The SEO Real Estate:

Apple Podcasts heavily weights the "Show Title" and "Author Name" fields in its search algorithm.

Why failing to put your primary keyword in your show's name makes you invisible to searchers.

The "Stranger Test":

A practical exercise: Show your potential podcast name to someone who doesn't know you and ask them what the show is about.

The Formula: [Creative Name]: [Literal Description]

How to keep your fun, creative branding while satisfying the search engine algorithms.

Example: Changing "The Grind" to "The Grind: Marketing Strategies for Tech Startups."

Personal Brands:

When is it okay to name the show after yourself? (Hint: Only if you already have a massive following).

Find perfect name for the podcast: https://onpodium.com/tools/podcast-name-generator/

Mark onpodium.com

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